This project was a rewarding experience as well as challenging as it invoked the need to be more innovative and creative with the overall final product. As the project name suggests I was tasked to take on a corporation and design a letterform sculpture which would additionally in turn serve as the logo for the company of my choice. I decided to do Walt Disney Imagineering as I admire and respect their work and design aesthetic and dream of one day working at Imagineering. In addition, to my choice for doing this and why I am feel so close to this division; was in part to being able to see first hand how they brought new stories to life over a span of 6 months as I was part of the opening team for New Fantasyland at Magic Kingdom when I interned for the Disney College Program back in summer/fall of 2012. The final sculpture and logo design I chose innitially conveyed a sense of Innovation, Engineering, Imagination, Family-Oriented, and Storytelling. However along the way it also obtained these traits as well out-of-the-box thinking, and the act of playfulness while being professional.
Here is a sampling of the initial concepts I did for the logo.
In regards to the sculpture, I wanted different parts to float or pretend to be suspended in air so I knew I needed material to be lightweight and strong at the same time to be held to each other by thin pieces of metal wire. I will admit I almost gave up in trying to levitate my gears along a z-axis as to provide depth and volume from every angle. In the end by being determined I was able to figure out the proportions and weight differentiations to pull off the sculpture. The final piece is 7"x13"x6".
Here is my sculpture installed on the lawn outside Walt Disney Imagineering in Glendale, CA. Part of the assignment was to see how our sculpture would look in a corporate setting. Looks like it has always been there.
If you like to see the complete original presentation and design thought process please visit: