World Wildlife Fund PSA

This was for a motions project that I had to do recently as a public service announcement based on a non-profit organization. I chose to base my designs on the World Wildlife Fund in order to challenge myself and felt that it was an organization that could benefit from a revamped presence since the 90's. I also wanted to create an aesthetic that can be enjoyed by all ages but be understandable from a child's point of view. Hope you enjoy!